This assignment was to create a campaign to free chickens
from battery farms across the country, we had to create an ethical poster,
create a logo for the campaign and make an egg box with the logo and an
explanation of what free range means.
First we looked at what type of living conditions chickens
live in and what happens to chickens in battery farm, we were asked to create
an ethical poster which is a poster that gives a strong message that will
change someone’s views on eating chicken and make them think twice about what
type of eggs they buy, we could put 1 of 2 slogans on the poster, “The Great
‘Egg’s cape” or “Batteries Not Included” I chose the great ‘egg’scape because
it is a play on words from the great escape, I decided to make a poster based
on the great escape specifically the
scene in which Steve McQueen jumps over the fence on a motorbike.
This poster is loosely based on the great escape where Steve
McQueen jumps over the fence using a motorbike, but instead of McQueen it is a chicken.
I chose this design because it is comical but is also based
on a movie that most people know; also it gives off the message of letting the
chickens be free. I used Rosewood Std font for the main message and Sherwood
font for the secondary text. I couldn’t make the chickens move behind the fence
so I place them in front of it and placed secondary chain link fence panels in
front so it gave off the illusion that they were locked behind the fence, for
the chicken on the motorbike I simply placed the chicken just on top of it and
created a second layer to use a motion blur and make it look like the bike was
flying through the air.
I think the client would like this because it really speaks
to the audience and they will hopefully get the great escape reference, the
poster uses a comical but also a clever reference to a classic movie.
I created this poster using Adobe Photoshop because it was
easier to use than Illustrator or InDesign, I looked at other campaigns for
freeing chickens and compared them to my ideas so that I didn’t use anything
that had been used before, I wanted my poster to be original but also I wanted
to make it stand out.
We then had to create a logo for our campaign to put onto
our egg box
