Evaluation of Assignment

This assignment was to create a campaign to free chickens from battery farms across the country, we had to create an ethical poster, create a logo for the campaign and make an egg box with the logo and an explanation of what free range means.

First we looked at what type of living conditions chickens live in and what happens to chickens in battery farm, we were asked to create an ethical poster which is a poster that gives a strong message that will change someone’s views on eating chicken and make them think twice about what type of eggs they buy, we could put 1 of 2 slogans on the poster, “The Great ‘Egg’s cape” or “Batteries Not Included” I chose the great ‘egg’scape because it is a play on words from the great escape, I decided to make a poster based on the great escape specifically  the scene in which Steve McQueen jumps over the fence on a motorbike.

This poster is loosely based on the great escape where Steve McQueen jumps over the fence using a motorbike, but instead of McQueen it is a chicken.

I chose this design because it is comical but is also based on a movie that most people know; also it gives off the message of letting the chickens be free. I used Rosewood Std font for the main message and Sherwood font for the secondary text. I couldn’t make the chickens move behind the fence so I place them in front of it and placed secondary chain link fence panels in front so it gave off the illusion that they were locked behind the fence, for the chicken on the motorbike I simply placed the chicken just on top of it and created a second layer to use a motion blur and make it look like the bike was flying through the air.

I think the client would like this because it really speaks to the audience and they will hopefully get the great escape reference, the poster uses a comical but also a clever reference to a classic movie.

I created this poster using Adobe Photoshop because it was easier to use than Illustrator or InDesign, I looked at other campaigns for freeing chickens and compared them to my ideas so that I didn’t use anything that had been used before, I wanted my poster to be original but also I wanted to make it stand out.

We then had to create a logo for our campaign to put onto our egg box